A Senior Marketing and Advertising Executive with over three decades of experience in developing and implementing strategies for retail industries. He is currently a Business Instructor at the Columbia-Harlem Small Business Development Center and Co-Founder at Know Seafood which is on a mission to transform seafood supply chains and make sustainable, accessible, and transparent seafood products. .

His expertise includes new product development, cultivating brand affinity and loyalty, and cause marketing programs. He has handled every aspect, from product design to retail launch and the development of a national sales network.