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My Business of Sports 101 Journey

Published on July 22, 2022


My Business of Sports 101 Journey

Vaishnavi Sharma,
Bombay Scottish School

I have been an ardent fan of sports, primarily cricket for the majority of my life and always wanted to become proficient in the field. However, being an athlete was not my cup of tea and I thought that my dream of being a part of the dynamic world of sports would just remain a dream. Fortunately this all changed when I read about the Business of Sports 101 Programme and decided to enroll myself in it. 

Being a part of this programme has been one of the most enriching experiences of my life and the credit for that goes to the amazing mentors from Deakin University. The professors introduced us to different aspects of sports management in fun and interactive ways. Sitting in front of my laptop in the morning was not a chore, but the most exciting part of the day for me. 

During the eleven day long course, we were taught many topics such as sport organization, broadcasting and nutrition. Instead of making the learning process theoretical, we were given an opportunity to practically apply the knowledge during group discussions. At first, I was intimidated at the thought of joining the break out rooms, preparing notes and discussing my opinions with others. But those fears quickly faded away when I saw how supportive the professors and mentors were and how they respected every student’s opinion. 

I enjoyed each session, but the best one for me was the one where we learnt about Operation and Facility Management in sports. During that session, the groups had to make their own Big Bash League Team! We got to choose a city for our team, a marquee player, team colors, in short, we could do what we thought was best.  I was on cloud nine during that session and did not want it to end. 

Till a few years back, sport management was not seen as a viable field but our mentors for the programme definitely proved this fact wrong. There were many students from Deakin who told us about their experiences and inspired many to carve a path for themselves in the sport management field. Another experience that I will always cherish is meeting Mr Zameer Kochar, the CMO of the IPL team Rajasthan Royals. He spoke about the different ways in which a sports team is marketed, how it is important to have a strong foundation for your team and about the ways in which they were giving back to the community. The interaction that we had with him and the other students from Deakin has motivated me to continue to pursue sports management.

I am really happy that I decided to be a part of the programme. The knowledge that I have gained and the interactions that I have had are something I will cherish forever. I want to thank The Big Red Group for curating this amazing programme for us. Now I look forward to our internship with Rajasthan Royals where we get to apply what we have learned to a live project. 

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